We spent 150+ hours researching your business, your audience, your competitors, and your digital infrastructure. Then we built the marketing system that is missing.
Book Your Free Strategy Call6 critical gaps in your digital infrastructure. From the missing product tier between free YouTube and $2,549 coaching to your brand partners capturing your audience data while you do not.
5 unique positioning angles built around your 95-pound transformation, science-backed credibility, the coaching price gap, executive optimization, and the metabolic reset framework.
5 ready-to-film ad scripts. 30-60 seconds each. Built for Meta ads targeting health-conscious professionals and executives. Your transformation story as the hook.
A complete 12-14 minute Video Sales Letter outline. 9 sections from hook to CTA. Built around the 280-pound-executive-to-4-million-subscriber narrative.
5-stage funnel architecture. From organic plus paid traffic through quiz funnel, email nurture, tiered product conversion, and post-purchase systems. A complete revenue engine.
"The Metabolic Framework." A 12-15 page PDF guide capturing emails from the 99.9% of your audience who are not ready for $2,549 coaching. Plus a 7-email nurture sequence.
3.98M YouTube subscribers, 2M Instagram followers. Only monetization is 1:1 coaching at $2,549+. No course. No membership. No mid-ticket product. 99.9% of your audience has no way to buy from you.
Thrive Market, LMNT, and Sunwarrior run paid campaigns featuring you. They build retargeting audiences from your followers. You have no Meta Pixel, no GA4, and no attribution tracking. They capture the data. You do not.
The same 3 cheatsheets from 2018 across every page. No quiz funnel. No segmentation. A 6-million-person audience spanning keto, fasting, muscle building, and executive performance, all funneled into one generic opt-in.
Blog dormant since January 2018. 3,600+ YouTube videos not repurposed as indexable content. Invisible on Google for terms like "intermittent fasting guide" while Healthline and Diet Doctor rank for your topics.
No Skool. No Circle. No Discord. No membership. Coaching is one-time purchase. Zero recurring revenue. Converting 0.1% of your YouTube audience into community members at $49/mo = $195K/mo recurring.
YouTube channel looks like a $10M brand. Website looks like a side project. Legacy WordPress. No video on sales pages. No dynamic proof. Universal Analytics (sunset 2023) instead of GA4. Quality gap kills conversion at the $2,549 price point.
"He was a 280-pound healthcare executive. He lost 95 pounds, landed on the cover of Muscle and Performance, and built a 4-million-subscriber empire teaching the science behind it." Targets busy professionals who need to see someone who started where they are. Emotional driver: identification.
"3,600 videos. 654 million views. Every single one backed by PubMed studies." Targets health-conscious consumers who are skeptical of fitness influencers and want evidence-based guidance. Emotional driver: trust.
"4 million subscribers. 2 million Instagram followers. And the only way to work with him costs $2,549." The meta-angle for the D100 outreach. Shows we see the revenue architecture problem. Emotional driver: opportunity cost.
"Former healthcare executive. Sold a company to PE. Lost 95 pounds. Now coaches executives on optimizing health, business, family, and mind." Targets C-suite professionals seeking holistic transformation. Emotional driver: aspiration.
"Your metabolism is not broken. You just never learned how it works. 654 million people watched Thomas DeLauer explain it." Targets people who have tried multiple diets without lasting results. Emotional driver: hope.
Hook: "I used to weigh 280 pounds." Full transformation arc. From healthcare executive to cover model to 4M-subscriber educator. Ends with free metabolic framework CTA.
Hook: "I have 4 million subscribers and one problem I have not solved yet." Addresses the gap between free content and $2,549 coaching. Teases a new product. Drives to early access list.
Hook: "Every video I make starts in a medical journal." Positions the science-backed credibility as the differentiator. Short, punchy, authority-first. Drives to free guide.
Hook: "My coaching clients are not fitness people. They are CEOs." Targets high-net-worth executives. Four pillars: health, business, family, mind. Drives to free framework.
Hook: "I have to be honest about something." Transparent angle about brand partners capturing audience data. Positions a new owned product as the solution. Authentic, vulnerable.
280-pound healthcare executive. 95 pounds lost using metabolic science. 3.98M subscribers. "In the next 12 minutes, I will show you the exact metabolic framework."
Healthcare executive. 80-hour weeks. 280 pounds. The decision to go to the research. PubMed as the playbook. The protocol. 95 pounds lost. Company sold to PE. The pivot to education.
The health space is broken. Everyone has an opinion, few cite evidence. Most people try 3-5 diets before finding anything sustainable. The diet industry profits from confusion.
The Metabolic Framework. Three pillars: nutrition timing (fasting), fuel selection (keto/flexibility), hormonal optimization (cortisol, insulin, thyroid). The operating system underneath every diet.
3.98M subscribers. 654M views. Muscle and Performance cover. Book published. MLB, NFL, NHL athletes trust the method. Thrive Market, LMNT, Sunwarrior partnerships. 10+ year maintenance.
Coaching tiers explained. Custom Diet/Training. Life Optimization (4 pillars). What Thomas looks for. Investment framing: cost of staying at current health for another year.
"Tried everything" (diets vs. metabolic system). "No time" (built for executives). "Too expensive" (cost of inaction). "Free YouTube is enough" (information vs. transformation).
Six months from now. Waking with energy, not reaching for caffeine. Clothes fit differently. Mind clear by 7AM. A system on autopilot built on science, not willpower.
"Click the button. Fill out the application. 2 minutes. I review every one personally. If we are a fit, my team reaches out within 48 hours."
YouTube (3.98M) + Instagram (2M) organic content. Meta retargeting on warm audiences. Podcast. Brand partner cross-promotion. All traffic to quiz funnel or landing page.
"What Is Your Metabolic Type?" quiz funnel. Segments by goal, experience, dietary preference. Personalized protocol recommendations. Email capture at results page. VSL landing page for direct traffic.
7-email sequence for quiz opt-ins. Personalized by metabolic type. Transformation story. Case studies. Science highlights. Product introduction at email 6. Coaching spotlight for high-intent leads.
Tiered products: $47-$97 self-paced course. $297-$497 flagship program with community. $997-$1,997 group coaching. $2,549+ private coaching (application). Life Optimization (application-only).
Onboarding sequences per tier. Upsell paths from course to membership to coaching. Referral program. Testimonial collection at 30/60/90 days. Community as the retention engine.
Everything on this page is yours. If you want us to build and implement the whole system, let's talk.
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